The Gamification Toolkit

Kevin Werbach is a leading expert on the legal, business, and public policy aspects of the Network Age. He is an associate professor of legal studies at The Wharton School, University of Pennsylvania, where he was named the first and#147;Iron Profand#8221; for his gamification research. He co-led the review of the Federal Communications Commission for the Obama Administrationand#8217;s presidential transition team and served as an expert adviser to the FCC and the National Telecommunications and Information Administration. For nine years he organized Supernova, an influential executive technology conference. Werbach was previously the editor of Release 1.0, Esther Dysonand#8217;s Monthly Report, and served as Counsel for New Technology Policy at the FCC in the Clinton administration, where he helped develop the US governmentand#8217;s internet and ecommerce policies. Follow him on Twitter at @kwerb. Dan Hunter is an expert in internet law, intellectual property, and the application of games to public policy arenas. He is the Foundation Dean of Swinburne Law School in Australia. He previously taught law at The Wharton School, the University of Melbourne, and Cambridge University. He regularly publishes on issues dealing with the intersection of computers and law, including articles dealing with the regulation of virtual worlds and video games, as well as high-technology aspects of intellectual property. He was one of the first scholars to examine the social significance of massively multiplayer online games, and cofounded the scholarly blog Terra Nova (http://terranova.blogs.com/). This is his fifth book.