In Illusions of Progress, Brent Cebul traces the rise of what he terms “supply-side liberalism” back to the 1930s and contends that, by binding national visions of progress to the local interests of capital, liberals often entrenched the very inequalities of power and opportunity they imagined their programs solving.

Black Power, Inc. examines the transnational rise of Black empowerment politics from the 1960s through the early 2000s and from the United States to Africa, highlighting how various public and private actors reconciled American-style free enterprise with anti-apartheid politics at the local, national, and international level.

In Historic Real Estate, Whitney Martinko shows how early Americans debated whether, and how, to preserve historic structures as permanent features of the new nation's landscape. She argues that early advocates of preservation affirmed a capitalist system of land development by promising to make it moral.

The abortion market was a powerful economic force in American life. While we may have imagined securing an abortion as a hidden, woman-only experience before 1973, this history reveals the extent to which businesses and businessmen openly selling abortion access shaped the experience of buying abortions for millions of women.

This volume asks how our understanding of business history changes when we take the emotional dynamics of intimacy to be foundational elements of commercial persuasion. It explores how feelings of personal familiarity, from face-to-face interactions to long-distance appeals, have been leveraged by marketers since the late nineteenth century.

When and why coffee became part of North American daily life is at the center of Coffee Nation. Using a wide range of archival, quantitative, and material evidence, Michelle Craig McDonald presents a sweeping history that explores how coffee shaped the lives of enslaved laborers and farmers, merchants and retailers, consumers and advertisers.

Freedom Enterprise follows Black Southerners’ journeys to Detroit during the initial wave of migration in the 1910s and 1920s, and from their efforts to build a prosperous Black business community in the 1930s and 1940s to the destruction of that community through urban renewal projects and freeway construction in the 1950s and 1960s.

Crusading for Globalization tells the story of an extraordinarily influential group of business executives at the helms of the largest US multinational corporations and their quest to drive globalization forward over the last eight decades, revealing the historical roots of today’s disparities in wealth and income distribution.

After 1830, printers, entrepreneurs, and admen devised visual and textual strategies that would appeal to consumers, gain their trust, and solidify brand identity. Jennifer M. Black argues this visual language of trust—symbolized in the trademark—grew out of middle-class ideas and has come to define both American consumer culture and trademark law.