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The Customer-Base Audit

The First Step on the Journey to Customer Centricity

Peter Fader, Bruce G.S. Hardie and Michael Ross

Wharton School Press

218 Pages, 5.50 x 8.50 in

  • Paperback
  • 9781613631607
  • Published: November 2022

$24.99

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  • Hardcover
  • 9781613631614
  • Published: November 2022

$55.00

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  • eBook
  • 9781613631591
  • Published: November 2022

$24.99

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