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Customer Centricity

Focus on the Right Customers for Strategic Advantage

Peter Fader

Wharton School Press

150 Pages, 5.50 x 8.50 in

  • Paperback
  • 9781613631027
  • Published: May 2020


  • Hardcover
  • 9781613631447
  • Published: May 2020


  • eBook
  • 9781613631010
  • Published: May 2020


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