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The Customer Centricity Playbook

Implement a Winning Strategy Driven by Customer Lifetime Value

Peter Fader and Sarah E. Toms

Wharton School Press

136 Pages, 5.50 x 8.50 in

  • Paperback
  • 9781613630907
  • Published: October 2018


  • Hardcover
  • 9781613631416
  • Published: October 2018


  • eBook
  • 9781613630914
  • Published: October 2018


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