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Global Brand Power

Leveraging Branding for Long-Term Growth

Barbara E. Kahn

Wharton School Press

132 Pages, 5.50 x 8.50 in

  • Paperback
  • 9781613630266
  • Published: March 2013

$17.99

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  • Hardcover
  • 9781613631300
  • Published: March 2013

$45.00

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  • eBook
  • 9781613630259
  • Published: March 2013

$17.99

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