Capitalism and the Senses

Series Editor’s Foreword
Roger Horowitz

Introduction
Regina Lee Blaszczyk and David Suisman

Part I. Framing Capitalism and the Senses
Chapter 1. “Use Not Perfumery to Flavor Soup”: The Science of the Senses in Aesthetic Capitalism
Ai Hisano
Chapter 2. Chasing Flavor: Sensory Science and the Economy
Ingemar Pettersson
Chapter 3. Richer Sounds: Capitalism, Musical Instruments, and the Cold War Sonic Divide
Sven Kube

Part II. Resisting Rationalization
Chapter 4. Altered States and Gustatory Taste: The Sensory Synergies of Whiskey Marketing in the Mid-Twentieth-Century United States
Lisa Jacobson
Chapter 5. The Psychophysics of Taste and Smell: From Experimental Science to Commercial Tool
Ana María Ulloa
Chapter 6. Sky’s the Limit: Capitalism, the Senses, and the Failure of Commercial Supersonic Aviation in the United States
David Suisman
Chapter 7. Sounding Maritime Metal: On Weathering Steel and Listening to Capitalism at Sea
Nicholas Anderman

Part III. Production
Chapter 8. Making Human Trash Tasty: A History of Sweet Cattle Feed in the Progressive Era
Nicole Welk-Joerger
Chapter 9. Getting a Handle on It: Thomas Lamb, Mass Production, and Touch in Design History
Grace Lees-Maffei

Part IV. Marketplace
Chapter 10. Fragrance and Fair Women: Perfumers and Consumers in Modern London
Jessica P. Clark
Chapter 11. Sold on Softness: DuPont Synthetics and Sensory Experience
Regina Lee Blaszczyk
Chapter 12. Feminine Touches: The Sensory World of Lady Hilton
Megan J. Elias

Notes
List of Contributors
Index