When Broadway Was the Runway–Now in Paperback

When Broadway Was the Runway: Theater, Fashion, and American Culture
Marlis Schweitzer
320 pages | 6 x 9 | 47 illus.
Cloth 2009 | ISBN 978-0-8122-4157-0 | $39.95 | £26.00
Paper 2011 | ISBN 978-0-8122-2163-3 | $24.95 | £16.50

When Broadway Was the Runway Selected by Choice magazine as an Outstanding Academic Title

"A rich and highly readable historical analysis of the relationship among Broadway theater, fashion, gender, and consumerism. Drawing on a wide range of primary sources, and interweaving scholarship on theater, department stores, fashion, and consumer culture more generally, Schweitzer demonstrates the motivations of the players who hoped to shape women's aspirations and consumer practices as well as the vast agency practiced by female consumers themselves. It is a story that was waiting to be told, and Schweitzer tells it in a meticulous and insightful way."–American Historical Review

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