Madison Avenue and the Color Line: African Americans in the Advertising Industry
328 pages | 6 x 9 | 18 illus.
Paper Jan 2009 | ISBN 978-0-8122-2060-5 | $22.50 | £15.00
Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. Madison Avenue and the Color Line breaks new ground by examining the history of black advertising agency employees and agency owners.
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