SUMMER READING SALE! 40% off all available books with code PENN-SUMMER24 through June 14!

X

Madison Avenue and the Color Line

Madison Avenue and the Color Line: African Americans in the Advertising Industry

Jason Chambers

328 pages | 6 x 9 | 18 illus.

Paper Jan 2009 | ISBN 978-0-8122-2060-5 | $22.50 | £15.00

Madison Avenue and the Color LineUntil now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. Madison Avenue and the Color Line breaks new ground by examining the history of black advertising agency employees and agency owners.

Read more . . .

Book reviewers: to request a press copy, contact Ellen Trachtenberg.

Educators: to request an exam copy for course use consideration, click here.