A February 20 Adage.com article asked "What Is the Best Book Ever Written on Marketing or Media?" Here's Advertising Age staffer Ken Wheaton's answer:
Madison Avenue and the Color Line, by Jason Chambers, is pretty damn
fascinating. And I always think of David Foster Wallace's Infinite
Jest, which imagined a world in which we'd moved off calendar years to
years sponsored by corporations.
Madison Avenue and the Color Line: African Americans in the Advertising Industry will be available in paperback this spring.
