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EH.Net Review of Brides Inc.

"Well-written and engaging, Brides, Inc. is a welcome addition to the fields of twentieth-century business as well as cultural history, " wrote Janice Traflet in a recent EH.Net review.

In Brides, Inc.: American Weddings and the Business of Tradition, author Vicki Howard reveals how many of our customs and wedding rituals were the product of sophisticated advertising campaigns, merchandising promotions, and entrepreneurial innovations.

Read the complete review at  EH.Net.