Brides, Inc.: American Weddings and the Business of Tradition
Vicki Howard
320 pages | 6 x 9 | 50 illus.
Cloth 2006 | ISBN 978-0-8122-3945-4 | $34.95 | £23.00
Paper 2008 | ISBN 978-0-8122-2045-2 | $19.95 | £13.00
"A fascinating read that has much to offer historians of business, labor, and culture–not to mention anthropologists and specialists in gender and cultural studies. ‘Marrying’ the symbolic concerns of new cultural history with the material concerns of business history is one of the book’s considerable strengths."–American Historical Review
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