"Laura Waldron’s life is publishing," writes Matt Steinmetz. "An author, a publisher and the
marketing director of the University of Pennsylvania’s Penn Press,
Waldron offers a perspective on academic publishing that is uniquely
In the October issue of Book Business, Steinmetz and Waldron discussed some of the joys and challenges of scholarly publishing. Here’s an excerpt.
What interests you most about your job as marketing director for Penn Press?
The variety of responsibilities in my job. For instance, today I talked
to our commission rep in the Southeast about some key accounts in his
territory; wrote promotional copy for a book about the Lenni Lenape
Indian nation during the Revolutionary War; and worked out inventory
management for a new book of ours on the war on terror, whose author
will be the featured guest on 20/20 for their 9/11 show—and that list
just takes us up to lunchtime!
The complete interview is available on the Book Business website.