Emphasizing the economic and cultural dimensions of travel, The Business of Tourism explores the enterprises and technologies of tourist activity with a particular focus on tourism as a phenomenon through which nations, regions, and individuals produce and consume experiences. The volume is divided into three sections. "Commodifying Place" examines how tourist enterprises have helped to create a distinctive sense of identity for specific locales. "Engaging Religion" addresses the ways in which religion and religious travel have been marketed. "Marketing Communism" explores the role of tourism in buttressing ideas and attitudes in communist settings.
The essays in The Business of Tourism present a vigorous, novel, and empirically grounded vision of tourism as a local and global enterprise from the 1860s to the 1990s. They transport readers from Egypt in the 1860s, where Thomas Cook & Son laid the foundations for international mass tourism, to Burgundy's gastronomic festivals between the two world wars; from Branson, Missouri, to Belfast, Ireland, in an examination of religion in sightseeing; and in the final leg of the journey, from the Stalinist Soviet Union to post-Soviet Cuba, to see the changing relationship between marketing and communism. Taken together, the essays link the cultural practice of tourism to the businesses that create cultural experiences.
Preface —Philip Scranton
PART I: COMMODIFYING PLACE Chapter 1: The East as an Exhibit: Thomas Cook & Son and the Origins of the International Tourism Industry In Egypt —Waleed Hazbun Chapter 2: The Compagnie Générale Transatlantique and the Development of Saharan Tourism in North Africa —Kenneth J. Perkins Chapter 3: "Food palaces built of sausages [and] great ships of lamb chops": The Gastronomical Fair of Dijon as Consuming Spectacle —Philip Whalen
PART 2: ENGAGING RELIGION Chapter 4: Consuming Simple Gifts: Shakers, Visitors, Goods —Brian Bixby Chapter 5: "I Would Much Rather See a Sermon than Hear One": Experiencing Faith at Silver Dollar City —Aaron K. Ketchell Chapter 6: "Troubles Tourism": Debating History and Voyeurism in Belfast, Northern Ireland —Molly Hurley Dépret
PART 3: MARKETING COMMUNISM Chapter 7: "There's No Place Like Home": Soviet Tourism in Late Stalinism —Anne Gorsuch Chapter 8: Dangerous Liaisons: Soviet-Block Tourists and the Temptations of the Yugoslav Good Life in the 1960s and 1970s —Patrick Hyder Patterson Chapter 9: A Means of Last Resort: The European Transformation of the Cuban Hotel Industry and the American Response, 1987-2004 —Evan R. Ward
Afterword —Janet F. Davidson
Contributors Acknowledgments Index
Philip Scranton is Professor of History at Rutgers University, Camden, and Director of the Center for the History of Business, Technology, and Society at the Hagley Museum and Library. His books include Food Nations: Selling Taste in Consumer Societies and Industrializing Organisms: Introducing Evolutionary History. Janet F. Davidson is Historian at the Cape Fear Museum, Wilmington, North Carolina. She is coauthor of On the Move: Transportation and the American Story.